#TourDeGif

SOCIAL MEDIA CONTENT

For this studio project, we set out to make an animated gif of the winner of each stage of the 2018 Tour De France within 24 hours of the stage ending. Just like the race, things didn’t always go to plan but we made it to Paris in the end.

The animations were featured on the Guardian website and widely shared on Twitter and Instagram. However, by far the most popular was this one:

Typical. The one that was knocked up in 5 minutes for a laugh was the one that got tens of thousands of views on Instagram. Lesson learned.

Produced by Silver Machine Studios.